DEMAND SIDE PLATFORM (DSP)

“IT’S NOT ROCKET SCIENCE, BUT IT’S CLOSE”

Saint Paul Agency launched its own demand side platform in July 2019. The DSP is named Floyd after Troy’s maternal grandfather who served as an intelligence officer for NASA during the heyday of the Apollo space program and was enshrined as an Elder Statesman of Aviation – Legend of Aviation in the Smithsonian National Air and Space Museum. FLOYD is a brilliant combination of strategic audience targeting and digital advertising buying prowess. It’s a smart, pioneering product so the name seemed very appropriate.

Floyd leverages a unique combination of strategic targeting from over 300 integrated data partners including Experion, Nielsen, Adobe, Comscore, Cuebiq, Forbes, Mastercard, Visa, Lotame, Ninth Decimal, Oracle, and the buying power from OVER 34 exchanges including Google Ad Exchange, Mopub, Openx, Sharethrough, Spotx, and Terlaria.

Built to Perform:

  • Supreme Targeting by device, audience, and location
  • Private Marketplace deals
  • Low CPMS
  • Brand Protection
  • Conversion Tracking